google ads grow offline sales
When would you use an affiliate location extension?
Correct: When an advertiser sells products or services through locations they do not own
An advertiser should use an affiliate location extension specifically when they sell products or services through locations they do not own, such as a manufacturer selling their brand through major retail chains or independent dealerships. Unlike standard location extensions that drive traffic to an advertiser's own storefront, affiliate extensions help consumers find the nearest third-party location that carries the advertiser's products, providing the address and a map marker for the partner retailer. This is a critical tool for brands that rely on a distribution network rather than direct-to-consumer physical stores, as it effectively bridges the gap between digital brand awareness and the final offline purchase at a partner's place of business. Would you like me to show you how to select specific retail chains when setting up these affiliate extensions in your campaign?

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