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google skillshop certification
When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?
Correct: That data will only be used for measurement purposes
That data will only be used for measurement purposes is correct because when specific events are excluded from Ads Personalization in Google Analytics 4, the information from those events is still collected and analyzed for reporting and insights but is not used to personalize ads or create audiences for advertising. This ensures accurate measurement of user interactions without impacting ad targeting, whereas excluded events are not restricted to reports, the Advertising section, or Google Ads audiences.