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google shopping ads certification
Which basic website requirement must everyone follow in order to advertise on Shopping ads?
Correct: Secure checkout
To advertise on Shopping ads, every merchant must ensure their website provides a secure checkout process, typically achieved through a valid SSL (Secure Sockets Layer) certificate that encrypts sensitive data. This basic requirement is non-negotiable because Google prioritizes user safety and financial security; advertisers must protect personally identifiable information (PII) and payment details during the entire transaction process. While factors like contact information and store policies are important for overall account health and trust, a secure, HTTPS-protected checkout page is a technical prerequisite for the account to be approved and for individual products to be eligible for display across Google’s platforms.