google ads grow offline sales
Which location data source requires you to set up an account and link it to Google Ads?
Correct: Business Profile
The correct option is Business Profile because this platform acts as the primary repository for your physical store locations, and linking it to Google Ads is a mandatory step to enable location assets and track store visit conversions. While "Google curated chains" provides a pre-defined list of major retailers for those who don't own the locations directly, a Business Profile account is required for advertisers to verify, manage, and share their specific storefront data—such as addresses, phone numbers, and hours—directly with their ad campaigns. Once the link is established, Google can sync these verified locations to serve location-based ads on Search and Maps and attribute physical foot traffic back to your digital spend. Would you like me to walk you through the specific steps to link your Business Profile to your Google Ads account to ensure your store locations start appearing in your ads?

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