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google ads search certification
Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?
Correct: You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
The selection is correct because setting up a One-Click Experiment Apply is the Google-recommended best practice for evaluating the impact of broad match keywords without disrupting your original campaign's performance. This feature simplifies the testing process by automatically creating a clean A/B split where one arm maintains your existing phrase or exact match keywords (the control) and the other arm applies broad match versions (the trial). By automating the setup, Google ensures the experiment follows rigorous methodology—such as synchronized campaign updates and proper budget splitting—which provides a statistically sound environment to analyze how broad match, paired with Smart Bidding, influences your conversion data and overall campaign reach.

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