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google ads creative certification
Which of the following asset types would not be accepted for an app campaign?
Correct: Website
Explanation: In an App campaign, a website is not accepted as an asset type because these campaigns are specifically designed to drive app installs or in-app engagement across Google’s properties using assets that reside within or represent the app itself. While video, images, and HTML5 are supported formats that the system uses to automatically generate ads for various placements like YouTube, Play Store, and the Display Network, a website link does not function as a creative building block in this automated process. Instead, App campaigns rely on the information provided in the app store listing and the uploaded media files to create relevant ads, making external website URLs incompatible with the campaign's asset-based structure.