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Which of the following statements are true about the manual implementation of the Pinterest Tag?
Correct: Advertisers need to add the base code to every webpage they wish to track.
The Pinterest Tag is a piece of JavaScript code that consists of two main parts: the base code and event codes. The Foundation: The base code is the primary component of the tag. It must be installed on every page of your website to ensure that Pinterest can track user sessions and building remarketing audiences globally across your entire site. Base Code vs. Event Code: While event codes are specific to certain actions (like checkout or add to cart) and are only placed on relevant pages, they cannot function alone. The base code must fire first on those same pages to initialize the tag library. Tracking Consistency: If the base code is missing from a page, any event codes on that page will fail to send data back to Pinterest. Placing it site-wide ensures you don't have "blind spots" in your customer journey data. Simplified Implementation: Most modern website builders or Tag Managers (like Google Tag Manager) allow you to set a single "trigger" to fire the base code on All Pages automatically, reducing the risk of manual errors.

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