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pinterest ads certification
Which type of ad groups are automatically created in Pinterest Performance+ Catalog sales campaigns?
Correct: Dynamic Retargeting and prospecting ad groups to optimize product visibility and engage potential buyers.
Explanation: When you run a Pinterest Performance+ Catalog sales campaign, the system uses AI to automate the structure of your campaign to cover the entire sales funnel. It automatically generates two distinct types of ad groups: Prospecting Ad Group: This group uses your "All Products" product group to find and reach new audiences who haven't interacted with your brand before but are likely to be interested in your products. Dynamic Retargeting Ad Group: This group is mandatory and automatically re-engages users who have previously interacted with specific products on your site, showing them those exact items (or similar ones) to drive a conversion.