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google skillshop certification
While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
Correct: Reach Overlap report
In a Display & Video 360 CTV campaign, the Reach Overlap report is the correct tool because it allows you to analyze how your audience segments intersect, helping you determine the total number of unique, engaged users reached across different publishers or devices. While reports like Audience Composition focus on the characteristics of a single group, the Reach Overlap report specifically measures the net reach and the shared audience between segments, which is essential for understanding your campaign's overall footprint and identifying whether you are reaching new individuals or doubling down on the same users. This provides a clear picture of your campaign’s "true" audience size by accounting for user overlap in the CTV ecosystem.

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