google ads grow offline sales
You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
Correct: Affiliate location extension with a Google-curated Chain
The correct option is Affiliate location extension with a Google-curated Chain because this specific asset is designed for manufacturers or brands that sell their products through third-party retail partners rather than their own storefronts. Since the organic protein bars are being sold at a "popular big-box retailer" that the advertiser does not own, the affiliate extension allows the ad to dynamically show the nearest location of that specific retail chain to the user. Using a Google-curated chain simplifies this process by providing a pre-verified list of major retailers, such as grocery stores or pharmacies, ensuring that the ad accurately directs potential customers to the exact physical aisle where the product is available for purchase. Would you like me to walk you through the steps of selecting a specific retail chain within your Google Ads account?

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