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google skillshop certification
You want to know how various ads you've placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?
Correct: To view the report, go to Advertising.
To view the report, go to Advertising because in Google Analytics 4 the Attribution Paths report is located within the Advertising workspace, which is specifically designed to help analyze how marketing channels and ads contribute to conversions across the customer journey. The Advertising section contains attribution and conversion path insights, allowing you to evaluate how different touchpoints work together before a conversion occurs, whereas Reports, Explore, and Admin serve different purposes and do not house the dedicated Attribution Paths report.