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google ads video certification
You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
Correct: Demographics and detailed demographics
The selection is correct because demographics and detailed demographics are the specific targeting tools designed to reach users based on quantifiable personal characteristics such as gender and age. While affinity audiences focus on long-term interests and life events track major milestones like moving or marriage, the demographics solution allows you to filter your audience by precise segments, including the specific 35 to 44 years old age bracket and male gender identity. By utilizing these demographic layers, advertisers can ensure their video campaign spend is focused strictly on the defined population that matches their ideal customer profile, providing a straightforward and highly effective way to align media delivery with specific market research or business goals.