google ads grow offline sales
You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?
Correct: Campaign level
The recommended omnibidding setup is at the Campaign level because it provides the necessary granularity to apply specific bidding strategies and conversion goals to distinct product categories or business objectives. Since some categories are strictly offline-only, placing them in their own dedicated campaigns allows you to optimize specifically for store visits or local actions without the data being diluted by online conversion signals from other departments. This structure ensures that Google’s machine learning algorithms can focus on the unique customer journey of an offline-only shopper, providing the flexibility to assign different conversion values or ROAS targets that reflect the true worth of a physical store visit for those specific products. Would you like me to show you how to set up custom conversion goals at the campaign level to separate your offline-only categories from your e-commerce efforts?

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