google ads creative certification
You work for a creative agency and are aiming to drive awareness for a global beauty brand's new product. How should you connect with potential customers through a video ad?
Correct: Feature diverse characters that represent your customer.
Explanation: To drive awareness for a global beauty brand, you should feature diverse characters that represent your customer because seeing relatable and representative individuals helps viewers build a personal connection with the brand, which is a core principle of the "Connection" pillar in Google's ABCDs framework. Representation in creative assets allows a global audience to see themselves in the product's story, increasing the ad's emotional impact and making the brand's message more memorable and inclusive. This human-centric approach is more effective for building broad awareness than focusing on technical problem-solving or multiple complex messages, as it fosters a positive brand association that resonates across different demographics and markets.

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