google ads video certification
You work for a creative agency making video ads for a client who's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
Correct: Humanise the story.
The selection is correct because to humanize the story is a fundamental creative principle for building emotional resonance and establishing a meaningful connection with an audience. Within the framework of effective video storytelling, viewers are significantly more likely to engage with content that features relatable characters, authentic human experiences, or narrative arcs that evoke specific emotions like empathy, joy, or curiosity. While functional elements like discounts or multiple messages focus on rational or transactional information, human-centric storytelling transcends simple product features to address the viewer's values and needs. This approach helps the brand become more memorable and trustworthy, effectively moving potential customers through the consideration phase by making the message feel personal and relevant rather than purely promotional.

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