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You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
Correct: Set one campaign per location
In the context of franchise marketing, the recommendation to **Set one campaign per location** is correct because it ensures that each franchisee's specific budget is allocated exclusively to their store, preventing one high-performing location from exhausting the shared funds of others. This granular structure allows for precise control over location-specific messaging, local product availability, and unique geographical bidding adjustments, which are essential for driving foot traffic to individual physical storefronts. By isolating budgets at the store level, the marketing team can provide transparent reporting to each franchisee while optimizing individual campaign performance based on the specific competitive landscape and consumer behavior surrounding each of the ten unique hardware locations.

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