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google skillshop certification
Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
Correct: Display line item
In Google Display & Video 360, native video ads are served within the display environment of publisher sites, meaning they blend with the site’s design rather than appearing in standard video placements like YouTube. To deliver these ads effectively, you should use a Display line item, which supports both standard display creatives and native video formats, allowing them to appear across the Google Display Network and other partner sites. Other line item types, such as Video line items or YouTube & partners line items, are designed for traditional video placements and wouldn’t support native integration, while mobile app install line items are specific to app promotion. Therefore, the correct choice is Display line item, as it accommodates native video ad delivery within display inventory.