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google skillshop certification
Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
Correct: Counter tag
To track site visits following an ad exposure for a product launch, you would use a Counter tag because its primary function within Display & Video 360 is to count the number of times a user visits a specific webpage after seeing or clicking an advertisement. Unlike a Sales tag, which is designed to track monetary transactions and specific item quantities (like the actual purchase of the sneaker), a Counter tag is optimized for measuring non-transactional conversions, such as "Landing Page" visits or "Sign-ups." By placing this tag on the sports retailer's site, the system can attribute a specific visit to the sneaker campaign, allowing the client to gauge interest and top-of-funnel engagement effectively.

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