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google skillshop certification
Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
Correct: Custom intent audiences
To ensure your ad reaches people actively looking to purchase a step-through bicycle, you should use Custom intent audiences because they allow you to define an audience based on specific keywords and URLs related to a user's recent search behavior and purchase intent. While "Custom affinity" focuses on long-term interests or lifestyles, and "Lifestyle audiences" are too broad for a specific product launch, Custom intent captures users in the "middle to bottom" of the marketing funnel who are currently researching or comparing bicycle models. By inputting terms like "best step-through bikes" or competitor URLs into Display & Video 360, the system can identify high-intent users who are most likely to convert, ensuring your budget is spent on those with a proven interest in making a purchase right now.

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