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Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
Correct: Programmatic Guaranteed deal
To secure a fixed number of impressions directly from a specific publisher's wellness section, you must use a Programmatic Guaranteed deal because it is the only deal type in Display & Video 360 that functions as a formal contract with a reserved volume of inventory. Unlike Preferred or Private Auction deals—which provide "first look" or "invitation-only" access without a volume commitment—Programmatic Guaranteed ensures that the meditation app's ads are prioritized to meet a pre-negotiated impression goal at a fixed price. This setup eliminates the risk of under-delivery in a competitive auction environment and allows both the advertiser and the publisher to automate the execution of a traditional direct buy while still utilizing the sophisticated targeting and frequency management tools within the programmatic platform.

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