google skillshop certification
Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?
Correct: Partner & Advertiser
To ensure universal brand consistency across all products and campaigns, you should set your brand controls at the Partner & Advertiser levels because these represent the highest tiers in the Display & Video 360 organizational hierarchy. Brand safety settings, such as digital content labels and sensitive category exclusions, are most effectively managed at the Partner level to apply a baseline of protection across every sub-entity, while the Advertiser level allows for specific refinements that align with a particular brand's unique guidelines. By establishing these "top-down" controls, you prevent the risk of contradictory settings at the lower Insertion Order or Line Item levels, ensuring that every ad served—regardless of the specific product being promoted—adheres to your company’s global safety and quality standards.

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