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Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
Correct: They should set up attribution modeling.
To align consumer behavior with an annual goal of a 20% revenue increase, the customer should set up attribution modeling because it provides a comprehensive view of how various touchpoints across the customer journey contribute to final sales. While conversion tracking simply records that an action occurred, attribution modeling allows the retailer to assign fractional credit to different ads, formats, and channels—such as a video ad that introduced a user to a product and a display ad that later led to the purchase. By identifying which interactions are most effective at driving high-value revenue, the retailer can optimize their budget allocation and strategy to focus on the highest-performing paths, ensuring their media spend directly supports the specific 20% growth target rather than just counting isolated clicks.

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