google shopping ads certification
You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
Correct: Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available.
In the context of Google Shopping policies, a refund policy is a landing page requirement, as Google mandates transparency to ensure a trustworthy shopping experience for all users. Even if your business model dictates that you don't allow returns or refunds, this must be clearly stated on your website to meet merchant requirements and avoid account suspension. To comply with these standards, you should consider adding the return and refund policy to the footer of the website so it's readily available and easily accessible from every page, including your product landing pages and checkout. This level of disclosure ensures that customers are fully informed of your terms before making a purchase, regardless of whether those terms allow for a return or not.

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