google ads video certification
You're planning to run a Google video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
Correct: Core performance metrics
The selection is correct because core performance metrics—specifically "Views" and "View-through rate (VTR)"—are the fundamental indicators used to measure the direct consumption of video content in a consideration-focused campaign. While solutions like Brand Lift measure shifts in perception and Active View tracks the technical "viewability" of the ad on screen, core metrics provide the specific quantitative data needed to understand how many people actually watched your video. In a consideration goal framework, these metrics allow advertisers to evaluate the efficiency of their creative in holding user interest, as a "view" is typically counted when a user watches 30 seconds of the video (or the full duration if shorter) or interacts with the ad, directly quantifying the campaign's success in capturing audience attention.

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