google ads video certification
You're running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
Correct: Product feed
The selection is correct because adding a product feed from your Google Merchant Center is the most effective way to drive online sales within a Video Action Campaign, as it transforms your video ad into a virtual storefront. By linking a product feed, the campaign uses AI to display browsable product imagery alongside the video, allowing users to see specific items, prices, and details while the ad is playing. This direct integration bridges the gap between brand inspiration and a digital purchase, making it simple and cost-effective to guide high-intent viewers directly to product landing pages. For a conversion-focused goal like online sales, the product feed provides the necessary transactional context that other extensions—like lead forms for data collection or location extensions for physical foot traffic—simply cannot offer, effectively shortening the customer journey from discovery to checkout.

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