Check Pinterest Media Buyer Certification practice test answers with explanations below or get the full All-in-one Pinterest certifications Answer Key to all available exams.
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Which of the following is unique about attribution on Pinterest?
- Attribution windows can be changed in different parts of Ads Manager.
- Attribution is assigned to a Pin once a user clicks on it.
- Attribution windows can be set to longer periods across multiple touchpoints
- Attribution can be assigned to organic Pins and paid ads.
Explanation: The selected answer is correct because Pinterest’s attribution model is distinctively designed to capture the platform's long-term influence on the consumer journey, allowing advertisers to track conversions across multiple touchpoints—such as views, engagements, and clicks—over extended windows of up to 30, 60, or even 90 days. Unlike many other platforms that focus primarily on short-term direct response, Pinterest acknowledges that users often save and revisit Pins over time, making the ability to set longer attribution periods essential for accurately measuring how early-stage discovery eventually leads to a final purchase.
A person on Pinterest is seeking inspiration to change their wardrobe. How can they use Pinterest to best meet this goal? (Select two)
- Use the search functionality to find fashion related Pins.
- Select the shopping option with "search to view" shoppable Pins.
- View audience insights to see what people on Pinterest are interested in.
- Use the Pinterest Trends Tool to see what keywords are trending.
Explanation: The selected answers are correct because they describe the two primary ways a user actively transitions from discovery to action on Pinterest: the search functionality allows users to input specific keywords like "summer wardrobe" or "capsule closet" to filter through billions of visual ideas, while the shopping option (specifically the "search to view" or "Shop" tab) leverages Pinterest’s visual search and product catalog integration to surface shoppable Pins that link directly to retailer checkout pages. Unlike "Audience Insights" or the "Trends Tool," which are professional dashboard features intended for advertisers to research market behavior and keyword volume, searching and utilizing shoppable feeds are the direct, consumer-facing tools used to find and purchase new clothing items.
Which of the following is true for users with ‘Catalogs’ permission level to an advertiser's ad account?
- The ability to create and edit data sources and product groups
- The ability to create and edit catalog sales campaigns
- The ability to create and edit conversion tags
- The ability to upload conversion files in Ads Manager
Explanation: The selected answer is correct because the ‘Catalogs’ permission level is a specific technical role designed for product feed management, granting users the specialized authority to connect and manage data sources, resolve ingestion issues, and organize the catalog into product groups for use in ads. While other roles like "Ad Account Advertiser" are required to create and edit catalog sales campaigns, and technical roles handle conversion tags, the Catalogs permission is strictly focused on the infrastructure of the product feed itself, ensuring that the merchant's inventory is correctly synced and categorized within the Pinterest ecosystem.
An advertiser needs to enable enhanced match. Which portion of the Pinterest tag should the advertiser modify?
- The external ID
- The checkout code
- The event code
- The base code
Explanation: The selected answer is correct because Enhanced Match is enabled by adding a customer's hashed email address or other identifiers to the base code of the Pinterest tag, which is the foundational script installed across every page of a website. While event codes track specific actions like "Add to Cart" or "Checkout," the base code is responsible for initializing the tag and establishing the connection between the site visitor and their Pinterest profile; modifying this core component allows Pinterest to more accurately match website traffic to users on the platform, even when cookies are restricted.
- 30-day click, 30-day engagement and 1-day view
- 7-day click, 7-day engagement and 7-day view
- 30-day click, 30-day engagement and 30-day view
- 60-day click, 60-day engagement and 60-day view
Explanation: The selected answer is correct because 30-day click, 30-day engagement, and 1-day view is the standard default attribution window for Pinterest's Conversion Insights tool, ensuring consistency with the platform's baseline reporting settings. Pinterest utilizes this multi-layered window to capture the full scope of a user's journey—acknowledging that while clicks and deep engagements (like saves) indicate high intent and merit a longer 30-day credit period, a simple view is often treated as a more immediate, top-of-funnel touchpoint that is only credited if the conversion happens within 24 hours.
An advertiser wants to analyze video views in the reporting dashboard. Which metrics can the advertiser analyze in the default view? (Select all that apply)
- Total impressesions
- Total video views
- Video completion rate
- CPV (Cost per view)
- Total video played at 100%
Explanation: The selected answers are correct because Total impressions, Total video views, CPV (Cost per view), and Total video played at 100% are all core performance indicators included in the standard reporting dashboard to help advertisers evaluate reach, volume, and engagement efficiency. While "Video completion rate" is a valuable metric for assessing creative resonance, it is typically a calculated percentage or part of specific video-focused reporting views rather than the high-level default metrics that prioritize raw volume (impressions and views) and primary financial efficiency (CPV). By providing these default metrics, Pinterest allows advertisers to immediately see how many people were served the ad, how many viewed it, the cost associated with those views, and the absolute number of users who watched the content to its conclusion.
A retail advertiser wants to help people discover their product catalog while searching Pinterest for inspiration. Which objective should the advertiser choose?
- Catalog sales
- Consideration
- Conversions
- Video views
Explanation: The selected answers are correct because Total impressions, Total video views, CPV (Cost per view), and Total video played at 100% are all core performance indicators included in the standard reporting dashboard to help advertisers evaluate reach, volume, and engagement efficiency. While "Video completion rate" is a valuable metric for assessing creative resonance, it is typically a calculated percentage or part of specific video-focused reporting views rather than the high-level default metrics that prioritize raw volume (impressions and views) and primary financial efficiency (CPV). By providing these default metrics, Pinterest allows advertisers to immediately see how many people were served the ad, how many viewed it, the cost associated with those views, and the absolute number of users who watched the content to its conclusion.
- Include AddtoCart and Exclude Checkout
- Include AddtoCart and Include Checkout
- Exclude AddtoCart and Include Checkout
- Exclude AddtoCart and Exclude Checkout
Explanation: The selected answer is correct because creating an "abandoned cart" audience requires isolating users who demonstrated high intent by adding an item to their cart but did not complete the final transaction. By including the AddToCart event, the advertiser captures the group of interested shoppers, while excluding the Checkout event ensures that the budget is not wasted on users who have already converted. This specific combination allows the advertiser to deliver a targeted incentive exclusively to the segment that dropped off at the final stage of the funnel, maximizing the efficiency of the conversion objective.
- Collection ads
- Standard ads
- Video ads
- Carousel ads
Explanation: The selected answer is correct because Collection ads are uniquely designed to bridge the gap between brand storytelling and direct commerce by pairing a high-impact "hero" asset—such as a video of a TV ad—with a row of three smaller, secondary product images pulled directly from a product catalog. When a user interacts with the ad, it expands into a full-screen, immersive mobile experience that can display up to 24 additional shoppable products, allowing the retailer to use their premium video content to capture attention while simultaneously providing a direct path to purchase for their entire inventory.
A financial services advertiser wants to drive traffic to their new informational webpages, while measuring traffic volume at the lowest CPC (cost per click). Which campaign objective should they choose?
- Awareness
- Consideration
- Conversions
- Video views
Explanation: The selected answer is correct because the Consideration objective (formerly referred to as the "Traffic" objective) is specifically optimized to drive the highest volume of clicks to a destination URL at the most efficient cost. While "Awareness" focuses on reach and "Conversions" prioritizes specific downstream actions like form fills, the Consideration objective uses Pinterest's bidding algorithms to find users most likely to click through to a webpage, making it the ideal choice for a financial services advertiser aiming to maximize informational traffic while maintaining a low CPC.
A health and wellness advertiser has implemented the Pinterest tag and is tracking specific events. The advertiser is planning to launch an “always-on” conversion campaign for their core product line. Which two bidding options should they use?
- Average CPA
- Automatic bidding
- CPC
- CPM
- Video views
Explanation: The selected answers are correct because Automatic bidding and Average CPA are the two bidding strategies specifically engineered for conversion-driven, "always-on" campaigns where the primary goal is to maximize performance within a specific budget or cost target. Automatic bidding allows Pinterest’s algorithms to dynamically adjust bids to capture the most conversions for the total daily budget, making it ideal for consistent delivery, while Average CPA bidding provides advertisers with more control by aiming for a target cost-per-action over time. Together, these options leverage the data from the Pinterest tag to optimize toward bottom-of-funnel actions, whereas CPC, CPM, and Video Views are better suited for traffic or awareness objectives rather than sustained conversion performance.
An advertiser is running a campaign requiring a roughly consistent distribution of daily/weekly impressions delivered during the campaign. Which of the following budget optimization strategies should the advertiser use?
- Average daily budgets
- Fixed daily budgets
- Lifetime budgets
- Ad group budgets
Explanation: The selected answer is correct because Average daily budgets are specifically designed to provide a consistent level of delivery by aiming to spend a set amount each day while allowing for minor fluctuations based on high-traffic opportunities. Unlike lifetime budgets, which may spend aggressively at the beginning or end of a campaign, or fixed budgets that lack flexibility, the average daily budget strategy uses Pinterest's pacing algorithms to distribute impressions steadily across the entire week, ensuring the brand maintains a "roughly consistent" presence without exhausting the budget prematurely or missing out on daily engagement.
To optimize their campaign, an advertiser wants to reach new people who behave similarly to one of their existing audiences. What should they do?
- Expand targeting
- Set up an actalike audience
- Add in new keywords
- Add in new creative assets
Explanation: The selected answer is correct because an actalike audience is Pinterest’s specific tool for prospecting, designed to identify and target new users who share similar behaviors, interests, and engagement patterns with a source audience, such as a customer list or website visitors. While "expanding targeting" or "adding keywords" can increase reach, those methods rely on broad parameters or specific terms rather than the sophisticated algorithmic modeling used to build an actalike audience, which leverages Pinterest's unique data to find the "lookalikes" most likely to find the advertiser's content relevant and actionable.
- Organic
- Correctly unselected
- Ad only
- Incorrectly unselected
- Public
- Incorrectly selected
- Secret
Explanation: he selected answer is correct because Ad only Pins are specifically designed to be invisible on an advertiser's public profile and search results, appearing only as paid advertisements to the defined target audience during the active campaign flight. Unlike organic or public boards, which make content discoverable to anyone visiting the profile, or secret boards, which are intended for private planning and cannot be used to run ads, Ad only Pins allow for strict control over promotional visibility, ensuring that time-sensitive offers are only seen by the intended segment and do not linger as outdated content on the brand's permanent creative grid once the promotion concludes.
- Standard video
- Max. width video
- Carousel
- Collections ad
Explanation: The selected answer is correct because Max. width video is a high-impact format specifically designed to capture maximum attention in the mobile feed by expanding across the entire width of the screen, making it the ideal choice for driving mass reach and brand awareness. While a 1:1 aspect ratio is compatible with standard video, the Max. width format is optimized to eliminate distractions and dominate the user's visual field, providing a premium "billboard" experience that is significantly more effective for top-of-funnel reach objectives than standard, carousel, or collection formats.
A home decor advertiser is looking to ensure that their products are displayed contextually based on search terms around ‘Living room furniture items.’ Which of the following targeting strategies should the advertiser employ in their upcoming consideration campaign?
- Demographics only
- Home decor interests
- Living room furniture keywords
- Expanded targeting
Explanation: The selected answer is correct because Living room furniture keywords allow the advertiser to align their Pins directly with the specific intent of users who are actively typing those exact terms into the Pinterest search bar. While interest targeting reaches users based on their long-term browsing habits and expanded targeting relies on Pinterest's automated algorithms to find relevant audiences, keyword targeting is the most precise method for ensuring contextual relevance at the exact moment a user is looking for "living room furniture items," making it the most effective strategy for a consideration campaign focused on driving high-intent traffic.
An advertiser is running a consideration cost per click (CPC) campaign, but the campaign isn't meeting its goal (KPI) and isn't pacing to deliver in full. What should the advertiser do to help the campaign deliver in full?
- Replace with new pins to expand targeting
- Lower the custom CPC bid
- Reduce the target audience
- Pause the campaign for three days
Explanation: The selected answer is correct because replacing existing creative with new Pins can improve the ad's click-through rate (CTR), which increases the Pin’s competitiveness in the auction and allows it to win more impressions without needing to raise the bid. Since the campaign is under-delivering, refreshing the creative helps expand targeting by appealing to fresh segments of the audience and signals to Pinterest's algorithm that the content is relevant, whereas lowering the bid or reducing the audience would further restrict delivery and exacerbate the pacing issue.
An advertiser is running a campaign with automatic bidding that's been live for 24 hours. However, the campaign is not delivering conversions yet. Which optimization tactic should they apply?
- Wait for seven days before making any changes.
- Add in new creative assets.
- Increase the campaign budget.
- Amend the campaign targeting.
Explanation: The selected answer is correct because Pinterest’s automatic bidding algorithm requires a "learning phase" to collect enough data and signals to optimize delivery toward potential converters. Since the campaign has only been live for 24 hours, the system has not yet gathered sufficient performance history to make informed bidding decisions; waiting for a minimum of seven days allows the algorithm to stabilize and exit this initial learning period without being disrupted by premature manual adjustments that could reset the optimization process.
An advertiser has a newly launched awareness campaign. The campaign is meeting its goal, but isn't spending the budget in full with a strict frequency cap and interest targeting. Which optimization tactic should the advertiser use?
- Loosen frequency caps and targets, and expand targeting
- Update to target search feed placement only
- Remove interests from campaign targeting
- Move budget to a consideration campaign
Explanation: The selected answer is correct because a strict frequency cap combined with narrow interest targeting can create a delivery bottleneck by severely limiting the pool of eligible users and how often they can see the ad. By loosening frequency caps and expanding targeting to include broader interests or related keywords, the advertiser increases the number of available impressions in the auction, allowing the system to spend the full budget while still maintaining the campaign's awareness goals.
An advertiser is running a video views campaign. Their main key performance indicators (KPIs) are cost per view (CPV), cost per thousand (CPM) and click through rate (CTR). There are four Pins in the campaign, each listed with its own CPM and CPV: Pin A: $3.65 CPM, $0.05 CPV, 0.20% CTR. Pin B: $2.88 CPM, $0.04 CPV, 0.53% CTR. Pin C: $3.00 CPM, $0.02 CPV, 0.45% CTR. Pin D: $2.26 CPM, $0.06 CPV, 0.14% CTR . Which Pin has the strongest performance based on the KPIs?
Explanation: The selected answer is correct because Pin C delivers the most efficient performance across the advertiser's primary video metrics, specifically boasting the lowest Cost Per View (CPV) at $0.02. While Pin D has a lower CPM and Pin B has a slightly higher CTR, Pin C maintains a strong 0.45% CTR and a competitive $3.00 CPM, creating the best overall balance between low-cost engagement and high-interest signals for a video-centric campaign.
An advertiser has a Catalog sales campaign that is optimizing towards the checkout event. The advertiser is having difficulty scaling this campaign to a wider audience and increasing overall awareness. What should the advertiser do to help scale the campaign?
- Optimize toward a more upper-funnel conversion event.
- Increase campaign budget.
- Re-upload their product catalog.
- Move budget to a consideration campaign.
Explanation: The selected answer is correct because the Pinterest algorithm requires a sufficient volume of data signals to optimize delivery, and if a "checkout" event is too rare, the campaign will struggle to find a broad enough audience to scale. By optimizing toward a more upper-funnel conversion event—such as "Add to Cart" or "Page Visit"—the advertiser provides the system with a significantly larger pool of data points, allowing the algorithm to more efficiently identify and reach interested users who are likely to move through the purchase funnel.
An advertiser wants to create a report that features specific metrics to analyze and save in a template. They also want to schedule the report to be emailed internally. What's the most efficient approach?
- Scheduled custom report
- Template custom report
- Export current table report
- Create a sheet for editing
Explanation: The selected answer is correct because a Scheduled custom report is the only feature within the Pinterest Ads Manager that simultaneously allows for the selection of specific metrics, the saving of those configurations as a template, and the automation of delivery via email. While other options like exporting a current table or creating an editing sheet are manual, one-time actions, the scheduled custom report approach provides the "most efficient" workflow by automating repetitive reporting tasks and ensuring that internal stakeholders receive consistent, updated data without the need for manual intervention each time.
An advertiser wants to expand their interest targeting. Which solution should be used?
- Audience Insights
- Conversion Insights
- Pinterest Trends
- Pinterest moments
Explanation: The selected answer is correct because Audience Insights is the primary tool within the Pinterest Ads Manager designed to help advertisers discover new, high-affinity interest categories based on their existing audience's search and saving behavior. By analyzing the "Affinities" tab, an advertiser can see which specific topics their audience is most interested in compared to the general Pinterest population, providing a data-driven roadmap for expanding into new interest segments that are likely to resonate. While Pinterest Trends is useful for identifying seasonal shifts and rising keyword volume, only Audience Insights provides the cross-category behavioral data needed to systematically scale targeting based on the actual psychographics of a specific brand's followers or website visitors.
An advertiser wants to compare its engaged audience with their total audience to identify interests it should be targeting to use in its creative strategy. Which solution should the advertiser use?
- Audience Insights
- Pinterest Trends tool
- Pinterest Predicts
- The reporting dashboard
Explanation: The selected answer is correct because Audience Insights is the specific tool within Pinterest Analytics that allows advertisers to toggle between and compare different audience segments, such as their "total audience" (everyone who has seen their Pins) and their "engaged audience" (those who have taken an action). By using the comparison feature, advertisers can identify high-affinity interest categories and specific sub-topics where engagement is disproportionately high, providing data-driven evidence for which interests should be prioritized in a creative strategy to move users from passive viewing to active engagement. While Pinterest Trends and Predicts offer broader platform-wide data, only Audience Insights provides this direct comparative analysis of an advertiser's own unique audience segments to reveal actionable targeting opportunities.
An advertiser wants to measure incrementality from their Pinterest advertising. Which measurement solution should be used?
- Pinterest conversion lift
- Pinterest 2Q Brand Lift
- Pinterest 6Q Brand Lift
- MMM - marketing mix modeling
Explanation: The selected answer is correct because Pinterest conversion lift is the platform’s dedicated measurement tool for calculating incrementality by isolating the causal impact of ads on bottom-of-funnel actions like purchases or sign-ups. By splitting a target audience into a "test" group that sees the ads and a "control" group that does not, this study determines how many conversions would have occurred naturally versus those directly driven by the advertising efforts. While Brand Lift (2Q or 6Q) measures qualitative shifts in brand perception (like awareness or favorability) and MMM provides a broad, cross-channel strategic overview, only a conversion lift study provides the specific, data-driven "incremental lift" metrics needed to prove the true ROI of a Pinterest campaign.
