What are the three stages of Reporting Overview?
- Filters
- Metrics
- Exporting
- Cross-Border
Explanation: In the context of the X (Twitter) Ads Manager reporting interface, Filters, Metrics, and Cross-Border represent the three fundamental stages of data analysis because they dictate how information is sorted, measured, and expanded geographically. Filters serve as the initial stage by allowing you to narrow down your view to specific campaigns, objectives, or statuses so you can focus only on relevant data. Metrics follow as the second stage, where you customize your view to display specific performance indicators—such as engagement rates or conversion values—that align with your campaign goals. Finally, Cross-Border is the third stage, providing a specialized layer of reporting that allows you to analyze and compare performance across different global regions and languages to identify international growth opportunities. Unlike these analytical stages, Exporting is merely a functional utility for downloading files and is not considered a core stage of the dashboard's internal reporting logic.
Home Dashboard provides you with a _____ day summary of your progress
Explanation: The 28-day summary is the correct answer because the Home Dashboard in advertising platforms like X (Twitter) Ads is specifically designed to provide a "rolling" monthly view of your account's health and performance trends. This 28-day window is the industry standard for reporting because it captures four complete weeks of data, which accounts for natural fluctuations in weekend versus weekday traffic and provides a more stable, long-term perspective than 7 or 14 days without being as diluted as a full 365-day year. By defaulting to this timeframe, the dashboard allows advertisers to quickly identify growth or decline in key metrics—such as total spend, impressions, and engagement rates—relative to the previous month's performance, making it the primary tool for high-level progress monitoring.
The default filters in the Ads Manager are....? (Select three)
- Funding Source
- Objective
- Status
- International Views
Explanation: The correct answers are Funding Source, Objective, and Status because these are the standard, built-in filters available by default in Ads Manager to help advertisers quickly organize and evaluate their campaigns. Funding Source allows users to distinguish how ads are paid for, Objective helps categorize campaigns based on their marketing goal (such as reach or engagement), and Status makes it easy to see whether campaigns are active, paused, or completed. International Views is not a default filter, as it is a performance metric rather than a campaign-management or organizational filter.
You can refine your data views by using _________
- Reach
- Filters
- Metrics
- Creatives
Explanation: The correct answer is Filters because filters allow you to refine and narrow your data views in Ads Manager by displaying only the campaigns, ad sets, or ads that meet specific criteria, such as status, objective, or funding source. Reach and metrics are measurements used to evaluate performance, and creatives refer to the ad content itself, but neither of these options is used to refine or control which data is shown in a data view.
What are the main components of the marketing funnel? (select all that apply)
- Awareness
- Consideration
- Conversion
- Creation
Explanation: The correct answers are Awareness, Consideration, and Conversion because these are the three core stages of the marketing funnel that describe how customers move from first learning about a brand, to evaluating it, and ultimately taking action or making a purchase. Awareness focuses on reaching and educating potential customers, Consideration targets engagement and intent as people compare options, and Conversion drives the final desired action, such as a sale or sign-up. Creation is not a funnel stage; it refers to producing content or assets rather than a step in the customer decision journey.
- Refined audience targetting choices
- Creative alone
- Adding subtitles to all media
- Combining the right target and good creative.
Explanation: The correct answer is Creative alone because studies and platform insights consistently show that creative quality is the single largest driver of ad performance, accounting for approximately 47% of sales outcomes. Strong creative captures attention, communicates the message clearly, and motivates action regardless of audience refinements, whereas targeting and tactical elements play a smaller supporting role. Adding subtitles is only one creative tactic and does not account for overall performance, and while combining targeting with creative is important, the statistic specifically highlights the outsized impact of the creative itself.
Which budgets can be set? (Select all that apply)
- Daily
- Campaign
- Ad Group
- Out Of Home Engagements
Explanation: The correct answers are Daily, Campaign, and Ad Group because these are valid budget levels that can be set within Ads Manager to control how much is spent over time and across different parts of a campaign. Advertisers can set a daily budget to limit spend per day, allocate budget at the campaign level to automatically distribute spend, or define budgets at the ad group level for more granular control. Out Of Home Engagements is not a budget type and does not relate to budget configuration.
Go big on branding and be laser focused are 2 examples of ______________
- Video best practices
- Post best practices
- Campaign best practices
- Analytics best practices
Explanation: The correct answer is Video best practices because “go big on branding” and “be laser focused” refer to how video creative should be designed and structured to capture attention quickly and communicate a clear, single message. These principles guide the creative execution within the video itself, rather than how posts are scheduled, campaigns are structured, or performance is analyzed, which is why post, campaign, and analytics best practices do not apply.
Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?
- Reach
- Engagements
- Sales
- Website Traffic
Explanation: The correct answer is Engagements because driving conversation requires encouraging audience interactions such as comments, shares, and likes, which this campaign objective is specifically optimized to deliver. Reach focuses on maximizing visibility without prioritizing interaction, Sales is designed to drive purchases or conversions, and Website Traffic aims to generate clicks, making Engagements the most effective choice for sparking discussion around an upcoming event.
When setting up your campaign, how is it best to decide your targets?
- Select everything to cover the most people.
- Choose 1 or 2 options that support your goal.
Explanation: The correct answer is Choose 1 or 2 options that support your goal because targeting too broadly can dilute your message and reduce campaign effectiveness, while selecting one or two precise audience options ensures your ads reach the people most likely to take the desired action. This approach aligns your targeting with your campaign objectives, maximizes relevance, and improves overall performance. Selecting everything just to cover the most people often wastes budget on audiences unlikely to engage.
- Media Library
- Composer
- Analytics Tab
- Events Manager
Explanation: The correct answers are Media Library and Composer because these are the locations within Ads Manager or Meta tools where you can upload, manage, and create media assets for your campaigns. The Media Library stores all your uploaded images and videos for easy access, while the Composer allows you to directly create posts or ads and attach media during the creation process. Analytics Tab is for reviewing performance data, and Events Manager is for tracking and managing conversions, so neither is used for uploading media.
You need a ________________ to access Ads Manager.
- X account
- business
- campaign
- audience
Explanation: The correct answer is business because Ads Manager is accessed through a Business Manager account, which allows you to create, manage, and analyze ad campaigns, ad accounts, and assets in one centralized place. An X account (formerly Twitter) or individual campaigns or audiences alone do not grant access to Ads Manager.
Which area can help you reach the right people for your campaign?
- App Manager
- Events Manager
- Audiences
- Tag Library
Explanation: The correct answer is Audiences because this area allows you to define and target the specific groups of people who are most likely to engage with your campaign based on demographics, interests, behaviors, or custom data. App Manager manages apps, Events Manager tracks conversions and events, and Tag Library stores tracking tags—none of these are designed for selecting or refining your campaign audience.
Which of these is NOT a benefit of using the Composer?
- Simple Media Upload
- Preview
- Complex to use
- Media Upload how-to
Explanation: The correct answer is Complex to use because the Composer is designed to simplify ad creation, offering features like Simple Media Upload, Preview, and step-by-step guidance (Media Upload how-to) to make creating and managing ads easy. Being “complex to use” is not a benefit; in fact, the Composer’s purpose is to make the process straightforward and user-friendly.
- Events Manager
- App Manager
- Ads Editor
- Tag Library
Explanation: The correct answer is Events Manager because this is where you can track conversions, sales, and other key actions that result from your ads, allowing you to calculate return on ad spend (ROAS). App Manager manages apps, Ads Editor is for creating and editing campaigns, and Tag Library stores tracking tags, but none of these provide direct measurement of ad performance or revenue attribution like Events Manager does.
Which of these are refined audience targeting? (select all that apply)
- Keywords
- Interest
- Events
- Household Income
Explanation: The correct answers are Keywords, Interest, and Household Income because these are all ways to refine your audience targeting by specifying who sees your ads based on what they search for, what they like or follow, and their demographic profile. Events, however, are actions that users take and are used for tracking or retargeting, not as a primary method for refining your initial audience targeting.
On the Dashboard, which tab do you use to create your ads content?
- Campaigns
- Creatives
- Analytics
- Tools
Explanation: The correct answer is Creatives because this tab on the Dashboard is where you create, manage, and upload ad content such as images, videos, and Tweet copy. The Campaigns tab is for managing campaign settings and objectives, Analytics is for performance insights, and Tools provides additional utilities, but ad content creation happens in the Creatives tab.
The default filters in the Ads Manager are....? (Select three)
- Funding Source
- Objective
- Status
- International Views
Explanation: The correct answers are Funding Source, Objective, and Status because these are the built-in default filters in Ads Manager that help advertisers organize and view campaigns. Funding Source lets you see which payment method is used, Objective categorizes campaigns by goal (e.g., awareness, consideration, conversion), and Status shows whether campaigns are active, paused, or completed. International Views is a performance metric, not a default filter.
The Post Activity Dashboard can show you details of how many times people have....? (Select all that apply)
- Seen
- Reposted
- Liked
- Called
- Replied
Explanation: The correct answers are Seen, Reposted, Liked, and Replied because the Post Activity Dashboard tracks user interactions and engagement with your posts, including impressions (Seen), likes, replies, and reposts (retweets). It does not track actions like calling, as that falls outside of Twitter’s native post engagement metrics.
What does the Audience estimator do?
- Suggests target demographics
- Calculates audience based on your selections
- Sets up refined audience targetting
- Recommends themes for future campaigns
Explanation: The correct answer is Calculates audience based on your selections because the Audience Estimator tool helps advertisers see the potential size of their target audience based on the criteria they’ve chosen, such as location, age, gender, and interests. It does not suggest demographics, set up targeting automatically, or recommend future campaign themes—it simply estimates how many people your current selections can reach.
